#461. Shari Levitin Share The 2 Secrets Of Influence

Summary: In today's episode of the Sales Secrets podcast, Brandon asks Shari Levitin for one secret that she could divulge to help people maximize their sales success. For Shari, it's all about two things: competence and empathy. You should know your product or service from the inside, believe in it, and be able to defend it. However, it is empathy with other people that gets you in the door.