#470. How Many Prospects Should You Go After at Targeted Accounts

Summary: In this episode of the Sales Secrets podcast, Brandon talks about how many prospects you should go after at targeted accounts. The answer is: the larger the business is, the more people you will need to target. The reason is simple: because of the sales funnel, wherein out of 10 people, you will probably only convert 1. The more people you can build relationships with at an account, the easier it will be for you to eventually reach the people at the top with the authority to push forward with the deal.