Ep #88 Why Branding a 7 Figure Business is More Than Fancy Logo's and Brochures with Lorraine Carter

Summary: <p>Today’s guest is a lot of business leaders, owners, entrepreneurs, and decision-makers across many different verticals in both small and larger organizations have found the last two years challenging on multiple fronts. However, with the right framework and mindset, you can adapt your business to move beyond surviving to thriving even in the face of uncertainty — and that's even if it a more traditional business type like for example, a bakery, professional service firm, or SaaS model competing against multiple other seemingly similar tech-based business fighting on price — to achieve your commercial objectives.</p> <p>Sharing her expertise globally, she's won a bunch of awards working with household names like Nestlé, Solas, University of Greenwich, Technology University Dublin, Kerry Foods, MGI Learning, Abberley Luxury Yachts, and hundreds of other customers worldwide. Lorraine has closed deals with prospective customers around the world in the UK, US, Germany, Greece, Romania, Ireland, South Africa, and Switzerland to name a few, so they can adapt faster to the rapidly moving market and go from perhaps limited growth or stagnation to profitability again.<br> <br> Please welcome today’s guest <strong>Lorraine Carter!</strong></p> <p><strong>Top 3 Amplifiers:</strong></p> <p>1. How your branding is influencing your audience</p> <p>2. Common branding mistakes all entrepreneurs make</p> <p>3. The psychology behind branding</p> <p>To listen, find other episodes, access the show notes, and find out more go to <a href="http://www.amplifyto7figures.com/">www.amplifyto7figures.com</a></p> <p>Connect with today’s guest:</p> <p>Brand Strategy and Development: <a href="https://www.personadesign.ie/brand-strategy-development/"><u>https://www.personadesign.ie/brand-strategy-development/</u></a></p> <p>Brand Audit: <a href="https://www.personadesign.ie/brand-audit/"><u>https://www.personadesign.ie/brand-audit/</u></a></p> <p>Mastermind: <a href="https://www.personadesign.ie/brand-building-peer-group-mastermind-online-2/"><u>https://www.personadesign.ie/brand-building-peer-group-mastermind-online-2/</u></a></p> <p>Twitter:<br> <a href="https://twitter.com/PersonaDesign"><u><br> https://twitter.com/PersonaDesign</u></a></p> <p>Facebook: <a href="https://www.facebook.com/PersonaDesign/"><u>https://www.facebook.com/PersonaDesign/</u></a></p> <p>YouTube: <a href="https://www.youtube.com/channel/UCJXieVMLQ_WibgD3ocqoetg"><u>https://www.youtube.com/channel/UCJXieVMLQ_WibgD3ocqoetg</u></a></p>