Summary: By 2015, mobile web traffic outpaced traditional desktop use for the first time. Now, more than half of all web traffic worldwide originates from a mobile device – and of those users, 57 percent say they won’t use or recommend a business whose website is not optimized for mobile. Making sure your WordPress website is mobile friendly is essential in today’s highly mobile digital world, and that means ensuring that a page’s load time is fast and is easy to read on small screens. That’s the goal of Google’s new Accelerated Mobile Pages, or AMP – an open source initiative to make websites of all kinds more accessible on smartphones and tablets. Google AMP is available as a free plugin for WordPress websites, and it can be easily installed and customized to boost your brand’s visibility across mobile platforms of all kinds.How Does AMP Work?Websites can be slow to load on mobile devices because of the many elements they contain, based on different programming languages and protocols. For the same reason, websites may not appear correctly when viewed on a mobile device. This creates a less than optimal user experience that can drive users away, never to return. In fact, nearly half (46 percent) of users in a recent survey about mobile buying habits said that if they had a poor mobile experience with a particular brand, they would never buy from that company again. Google AMP is a technology that aims to prevent that scenario.As the name suggests, AMP “accelerates” the accessibility of web pages on mobile devices by placing a stripped down version of the page with minimal HTML and Javascript in Google’s AMP cache. The cached page is then served to mobile users instead of the full web page, which makes for faster loading and gets essential content in front of them immediately.Along with Google, the Accelerated Mobile Pages initiative is backed by numerous web innovators such as Twitter, LinkedIn, and Reddit. Because it is open source and freely available to everyone, AMP is designed to work on all applications, browsers, and web viewers. WordPress users can install AMP in minutes from the WordPress plugin directory and customize it through the settings on the site’s Admin dashboard.Google encourages the use of AMP by rewarding AMP optimized pages. Using the AMP plugin for WordPress can boost a site’s ranking in mobile search results, and AMP optimized content can improve a site’s visibility and attract more traffic. But AMP does have some drawbacks.Because AMP uses minimal code for quick loading, it can’t include all the elements on a fully functioning webpage, such as certain widgets or embedded content. This means that a webpage viewed with AMP doesn’t lo... You are listening to the topic about "Using AMP for WordPress: A Beginner’s Guide", if you want to read the full article, please visit https://geniuswp.com or the link in the description.
