Summary: Podcast Episode 139 Greg Wamhoff’s not worried about his next sale because his residential construction business in Tomball, Texas, has a self-sustaining sales engine: their finished work. Nine of every ten clients come referred to his company, Wamhoff Design|Build. In this episode of “The Building Code,” Zach and Charley learn how Greg turned a telephone and the leads on a dry erase board into an outfit finishing 50 custom homes a year.Referrals power Greg’s business, and he’s sharing his keys to setting up tomorrow’s deal on today’s job site. WHAT HAS BEING A REFERRAL-BASED BUSINESS LOOKED LIKE AT YOUR COMPANY? “Until a year or two ago, we didn't put any effort on social marketing or social media. And to that point, we have never done paid marketing. We never did it. And I think if you're doing business right, especially in a growing market like Texas, you shouldn't have to. Right? But I would say our referral hovers right around 90% plus or minus. Really rare we get a project that comes from another source like social media or some other avenue where somebody sees us. I joked forever in our company, we didn't even put signs out when we were doing projects. If somebody wants me, they're going to go knock on that guy’s door and say, ‘Hey, you're doing a project. Who's doing it?’ Right? So, brand awareness is, I guess, for some companies it's important. Ours is more relational capital. Relationships are what's important for us.” WHAT’S THE BEST ADVICE YOU RECEIVED ON BUILDING A SUCCESSFUL BUSINESS? “An early mentor of mine one time said to me that if you just hired great people, your business will take care of itself. And I truly believe that today still. It's really about the people. Over time, as we kind of started putting a few people together to build the company, it centered around that same feeling I had the first time, which is I love our customers. I care about our customers, and we want to do a great job for them. And I think that was evident through some of the first relationships and employees we had, just shared that common thread. And that's what really motivated us and drove us into this business LINKS AND MORE Related content: Read more about Wamhoff Design|Build’s success here, and don’t forget to check out the tree farmer Greg mentioned. Curious about Buildertrend Onsite Consulting? Learn more about our premier training tool here. Miss our last minisode? Listen here to hear how user feedback drives the Buildertrend’s product and the team powering it. Catch our next “Inside Buildertrend” minisode next week. Subscribe here, and never miss an episode. Got podcast topic suggestions for 2022? Reach out to us at podcast@buildertrend.com. The Better Way, a podcast by Buildertrend: Resolved to improve how your team plans projects with the world’s No. 1 construction management software this year? Pick up Buildertrend project planning pro tips on the newest season of “The Better Way, a podcast by Buildertrend.” Subscribe and stream all five bingeable episodes on your favorite listening app now. Follow us on social: Instagram and Facebook: @Buildertrend Listen to “The Building Code” on YouTube! And be sure to head over to Facebook to join The Building Code Crew fan page for some fun discussions with fellow listeners.
