#433. Why It’s Time To Increase Your Pricing

Summary: Welcome to another episode of the Sales Secrets Podcast. In this episode, Brandon talks about increasing pricing based on the purchasing power of your prospect. Unfortunately, the low-ticket customers are the ones that often will bring you trouble with complaints and inquiries. Meanwhile, Brandon sees high-ticket customers as much more invested in using the product or service that they bought from you and will generally be motivated to make it work with you.