#442. Steps to Earn your Buyers Trust
![Sales Secrets show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/093/792/small/sales-secrets-from-the-top-1.jpg)
Summary: This episode of Sales Secrets talks about earning your buyers’ trust. Brandon explains how people decide when to give their time, energy, and resources. He further discusses the goal to establish three biases, authority, social proof, and curiosity, and its connection with your subconscious. Brandon introduces 3 steps on how you can effectively earn your buyers’ trust.