#173-The Science of Fundraising with Greg Warner and Dr. Russell James

Summary: <p>Friends--this episode is a veritable <em>smorgasbord</em> of insights.  Greg, a master marketer, and Dr. Russell James, an academic, break down the data and practices of major gift fundraising.  If you're looking to make bigger, transformational asks, this episode is for you.  We break down the framework and power of story, the ways to add value before an ask and how to overcome the chasm of distrust.  This is a must-listen.</p> <p><br></p> <p>To get FREE copies of Dr. James's books, visit: https://imarketsmart.com/donorstory/</p> <p>To connect with Dr. James: https://www.linkedin.com/in/encouragegenerosity/</p> <p>To connect with Greg Warner: https://www.linkedin.com/in/gregmarketsmart/</p> --- Support this podcast: <a href="https://anchor.fm/nonprofitlowdown/support" rel="payment">https://anchor.fm/nonprofitlowdown/support</a>