#394. The #1 Approach That Attracts The Right Buyers

Summary: In today's episode of Sales Secrets, Brandon talks about picking a specific niche and selling to that specific segment. This allows you to focus your efforts and use your resources wisely on the specific types of people who are most likely to buy from you. Once you have your niche and customer profiles defined, then you can leverage a multi-channel approach to reach out to these people wherever they are.