008: How to Balance Value and Selling Content - Create Practical Converting Content Online Part 1

Summary: Are you spending hours sitting in front of your laptop and thinking about what content to post on your social media platforms? Feel stressed, not in the mood, and end up procrastinating.<br><br>How to create practical converting content online is a four-part series about the Why, the What, the How, and the Now of content creation to identify the problems and solve them to help you hit 2022 moving and running your business instead of planning. <br><br>In this episode, we're going to talk about the problem of why we exert a very high effort in creating content, but then we do not see enough results. I'll explain why clients doubt their investment in you and how content can lessen that uncertainty. I'll help you simplify the creation by giving value and making it effective to sell for you.<br><br>Show Highlights<br> - The reason why your content isn't bringing you leads<br> - How to follow up without being salesy and pushy; and<br> - Learn to balance the scale of giving value and selling<br><br>Action Step of the Day<br><br>Here is a self-assessment exercise for you. What do you think your client will feel when they see your content?<br><br>If you want to learn how to sign premium clients online with Online Business Simplified. Connect with me on Instagram @maekithappen and DM the word OBS. I can't wait to chat with you there!<br><br>Links:<br>Instagram: <a href="https://www.instagram.com/maekithappen/" rel="noopener">https://www.instagram.com/maekithappen/</a>