Summary: <p>In today’s episode, my guest is Richard Harris, the CEO, and Co-Founder of Black Crow AI. Their mission is to help Shopify merchants turbocharge their new customer acquisition, at lower CAC, via machine learning. Using only 1st party data inside Shopify, Black Crow predicts the future value of 100% of your site visitors, in real-time as they shop--how likely they are to purchase, repeat purchase, or subscribe in the future. They activate these predictions for you in any acquisition channel so you can target and bid much more efficiently at scale. Brands are seeing 25-50% more new customers from paid marketing, all at a better CPA.</p><p>EPISODE SPONSOR</p><p>Today's episode is brought to you by <a href="https://ecommercefastlane.com/fastsimon" rel="noopener noreferrer" target="_blank">Fast Simon</a>, a leader in AI-powered shopping optimization for Shopify brands.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
