#352. Pitch a Solution Instead of a Problem, Uncovering The Key To the Sale - Brandon Bornancin and Andy Paul

Summary: Welcome to another episode of the Sales Secrets Podcast. Today, Andy Paul talks about how salespeople should always be pitching a solution, not a product. Andy says the best salespeople know how to uncover whatever the real problem that the customer has, and gearing their solutions and sales pitch towards solving that issue. Andy and Brandon agree that instead of simply presenting your product’s features, your proposal should be laser-focused on solving your customer’s central problem. This is how you get the sale.