#357. What I Learned about Failure, Selling $100M+ for IBM and Google - Brandon Bornancin and Rob Jeppsen

Summary: On this episode of the Sales Secrets Podcast, Brandon talks to sales leadership coach Rob Jeppsen about the lessons he learned from his failures while selling for IBM and Google. Brandon says those setbacks helped him shift his mindset from simply making as much money as possible, to helping customers succeed. One must have absolute belief in the value that your product can bring to your customers, which brings with it the tenacity to sell your product. The more you think about the potential gains that a customer can get with your product, the easier it will be for you to come up with ways to make them believe in your vision.