#385. Radical Transparency In Sales

Summary: In today’s Sales Secrets podcast, Brandon Bornancin provides tips and best practices in creating emails that generate a response. Brandon is particularly keen on improving the subject line, which is typically the first thing that prospects see and often dictates whether or not they will even open the email. Ensure that the subject line talks about the value that you can provide to the customer, solving their biggest pain points, and/or helping them achieve their goals and desires.