Summary: Reverse ETL is a product category that evolved from the landscape of customer data platforms with a number of companies offering their own implementation of it. While struggling with the work of automating data integration workflows with marketing, sales, and support tools Brian Leonard accidentally discovered this need himself and turned it into the open source framework Grouparoo. In this episode he explains why he decided to turn these efforts into an open core business, how the platform is implemented, and the benefits of having an open source contender in the landscape of operational analytics products.
