#322. How to Become A Trusted Advisor in Sales - Scott Barker

Summary: Welcome to another episode of the Sales Secrets Podcast. In today’s Entrepreneur Secrets, Scott Barker gives his priceless advice on how to become your client's trusted advisor. Selling into marketing requires you to be the VP of marketing's new best friend. You're the new guy buying them their Monday coffee so that you can talk about their pains, challenges, and the things they care about. Meanwhile, selling into sales imagines you talking to your boss asking them about the biggest issue they are going through right now. You should also consume the content that your persona would be consuming, not what you want to consume, and from there make tweaks as you become an expert in these spaces. Immersing yourself in their world allows you to have better conversations with them as you have your sales conversations! Lastly, nice guys finish last is a fallacy. Have integrity with the way you do business and you will be top of mind as the expert in your field.