Summary: Instead of legitimate reform, companies often rebrand their problematic practices as “green,” “woke,” and “ethical.” Not surprisingly, we consumers are both angry and disillusioned by these marketing lies. But when we use our collective purchasing power to fight back, we show our strength. Hence, the power of the purse.<br> Today I speak with author <a href="https://www.ournextlife.com">Tanja Hester</a>. While Tanja doesn’t offer easy solutions or simple answers in our conversation, she does lay a roadmap for making better (not perfect!) money moves that positively impact both people and the planet.<br> <br> Here’s a preview:<br> [4:30] Tanja’s views on capitalism, plus: where democracy falls short<br> [9:30] Thoughts on the power of the purse, elitism, and privilege<br> [13:15] Is this too cheap? Understanding true cost as a means of stepping away from the desire to score a deal<br> [18:00] The four questions we should ask ourselves before spending money<br> [25:30] Individual action for collective change<br> <br> Resources mentioned:<br> <br> * <a href="https://amzn.to/3H8onFA" target="_blank" rel="noopener">Wallet Activism: How To Use Every Dollar You Spend, Earn, and Save As A Force For Change</a><br> * <a href="https://podcasts.apple.com/us/podcast/sustainable-minimalists/id1329830361" target="_blank" rel="noopener">Go on with your bad self and leave this show a quick Apple Podcasts review</a> (thank you!)<br> <br> <br> <br> * Thank you to <a href="https://www.greensbury.com/" target="_blank" rel="noopener">Greensbury Market</a> for sponsoring this week’s episode! Use code PODCAST at checkout for 10% off your order of $50 or more.<br> *Thank you also to <a href="https://www.kiwico.com" target="_blank" rel="noopener">KiwiCo</a> for sponsoring! Get 50% off your first month plus free shipping with code SUSTAINABLE at <a href="https://www.kiwico.com" target="_blank" rel="noopener">kiwico.com</a>.<br> * Join our (free!) community <a href="https://www.facebook.com/groups/134165317219800/" target="_blank" rel="noopener noreferrer">here</a>.<br> * Find your tribe. Sustainable Minimalists are on <a href="https://www.facebook.com/SustainableMinimalists/" target="_blank" rel="noopener noreferrer">Facebook,</a> <a href="https://www.instagram.com/mommyminimalist/" target="_blank" rel="noopener noreferrer">Instagram</a> + <a href="https://www.pinterest.com/mommyminimalist/pins/" target="_blank" rel="noopener noreferrer">Pinterest</a>.<br> <br> <br> <br> <br> <br>
