Summary: Matt sits down with Digital Marketing guru, Director Eric Nelson, to discuss Digital Transformation in the marketing space. Eric discusses what he's seeing in the market right now, the interactive relationship between organization and consumer, personalization and targeting, and data governance. Also, have you ever talked with your friend about a product and then seen it in an Instagram ad two seconds later? Eric teaches Matt why marketing can sometimes come off as creepy and how to avoid it. Don't miss episode 3!
