Summary: <p>In today’s episode, my guest is Brent Spicer the CEO and Co-Founder of <a href="https://ecommercefastlane.com/marsello" rel="noopener noreferrer" target="_blank">Marsello</a>. They are a customer marketing platform that helps omnichannel retailers bridge the gap between their sales channels, through a seamless integration of marketing tools. You'll learn how to turn visitors into customers and customers into repeat customers.</p><p>Marsello has everything a Shopify brand needs to capture in-store and online visitors' details, motivate them to shop, and then bring them back again and again.</p><p>Finally, you can create the omnichannel customer experience you want that will increase customer retention and spend.</p><p>WHAT YOU WILL LEARN TODAY</p><p>What is omnichannel marketing and how is it impacting the future of retail.</p><p>What cross-channel marketing opportunities are available to Shopify brands.</p><p>How marketplaces and social media impact a brands awareness, consideration, and conversions.</p><p>The benefits of a seamless experience both in-store and online.</p><p>LINKS AND RESOURCES MENTIONED</p><p><a href="https://ecommercefastlane.com/marsello" rel="noopener noreferrer" target="_blank">Marsello.com</a></p><p><a href="https://apps.shopify.com/marsello" rel="noopener noreferrer" target="_blank">Marsello Shopify App</a></p><p><a href="https://www.shopify.com/plus/partners/marsello" rel="noopener noreferrer" target="_blank">Shopify Plus Certified App Partner</a> - The first New Zealand company to achieve this! Congrats!</p><p><a href="https://resources.marsello.com/success-stories" rel="noopener noreferrer" target="_blank">Marsello Success Stories</a></p><p><a href="https://www.marsello.com/ecommercefastlane?utm_source=fastlane&utm_medium=podcast" rel="noopener noreferrer" target="_blank">Free Premium Onboarding for eCommerce Fastlane listeners</a> - Thanks Spice!</p><p><a href="https://www.merrell.co.nz/" rel="noopener noreferrer" target="_blank">Merrell</a></p><p>CONNECT WITH MARSELLO</p><p>Email: <a href="mailto:hi@marsello.com" rel="noopener noreferrer" target="_blank">hi@marsello.com</a></p><p>Facebook: <a href="https://www.facebook.com/MarselloApp" rel="noopener noreferrer" target="_blank">facebook.com/MarselloApp</a></p><p>Twitter: <a href="https://twitter.com/marselloapp?lang=en" rel="noopener noreferrer" target="_blank">twitter.com/marselloapp</a></p><p>Vimeo: <a href="https://vimeo.com/marsello" rel="noopener noreferrer" target="_blank">vimeo.com/marsello</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCgszSa_tNxA_lEpieFHMXbA" rel="noopener noreferrer" target="_blank">youtube.com/channel/UCgszSa_tNxA_lEpieFHMXbA</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/marsello-app/?" rel="noopener noreferrer" target="_blank">linkedin.com/company/marsello-app</a></p><p>EPISODE SPONSOR</p><p>Today's episode is brought to you by <a href="https://ecommercefastlane.com/fastsimon" rel="noopener noreferrer" target="_blank">Fast Simon</a>, a leader in AI-powered shopping optimization for Shopify brands.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
