Summary: <p>In today’s episode, my guest is Jon Marsella, the Founder and CEO of <a href="https://ecommercefastlane.com/jasper" rel="noopener noreferrer" target="_blank">Jasper PIM</a>. They are an eCommerce acceleration tool that helps Shopify merchants to quickly organize, automate and syndicate their product information accurately, saving time, reducing errors, and increasing sales velocity. Today you’ll learn why it’s imperative to have a single source of truth for product data.</p><p>WHAT YOU WILL LEARN TODAY</p><p>What is a PIM (Product Information Management).</p><p>Why successful Shopify brands use a PIM as a source of product truth.</p><p>How product information management assists in merchandising a store.</p><p>When does a Shopify brand know when the time is right to consider a PIM.</p><p>LINKS AND RESOURCES MENTIONED</p><p><a href="https://ecommercefastlane.com/jasper" rel="noopener noreferrer" target="_blank">Jasper</a></p><p><a href="https://apps.shopify.com/jasper-pim-final" rel="noopener noreferrer" target="_blank">Jasper PIM Shopify App</a></p><p><a href="https://www.jasperpim.com/case-studies/" rel="noopener noreferrer" target="_blank">Jasper Case Studies</a></p><p>CONNECT WITH JASPER</p><p>Email: <a href="mailto:info@jasperpim.com" rel="noopener noreferrer" target="_blank">info@jasperpim.com</a></p><p>Facebook: <a href="https://www.facebook.com/jasperproductinformationmanagement" rel="noopener noreferrer" target="_blank">facebook.com/jasperproductinformationmanagement</a></p><p>Twitter: <a href="https://twitter.com/jasperPIM" rel="noopener noreferrer" target="_blank">twitter.com/jasperPIM</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/jasperpim" rel="noopener noreferrer" target="_blank">linkedin.com/company/jasperpim</a></p><p>EPISODE SPONSOR</p><p>Today's episode is brought to you by the <a href="https://ecommercefastlane.com/rewind" rel="noopener noreferrer" target="_blank">Rewind App</a>. This should be the first thing you install on your Shopify store to protect against human error, misbehaving apps, or collaborators gone bad. It's the trusted backup solution for over 100,000 businesses.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
