#303. Shari Levitin - The 3 levels Of Questions You NEED To Ask In B2b Or B2c Sales

Summary: Welcome to another SDR Secrets episode of the Sales Secrets Podcast. Today, Shari Levitin shares the 3 levels of questions you should ask in a B2B or B2C sale. She calls them the skin, bone, and heart questions. Skin questions uncover facts, but they don't reveal the motivations behind buying. Bone questions refer to the problems your client is having, such as increased productivity and retention. Good rapport, good questioning reveals heart questions, like why building a billion dollar company is important to your client.