#307. Shari Levitin - The Scared Brain VS The Smart Brain In Sales

Summary: Welcome to another episode of the Sales Secrets Podcast. In today’s Entrepreneur Secrets, Shari Levitin how happiness fuels productivity, not the other way around. She talks about the three parts of the brain and how to maximize use of your smart brain for sales. And since you cannot use two parts of the brain at once, such as your reptilian brain where the fight or flight response is located, you must move to your smart brain to ensure you are using that part of the brain to sell effectively. To get to the neocortex, you have to pass through the happy place, the midbrain. That's why you must first build rapport first before talking about your product, because there is no direct access to the smart brain from the reptilian brain!