#308. Marylou Tyler - Step By Step Enterprise Selling Strategy

Summary: Welcome back to another show of the Sales Secrets Podcast. In today’s episode, Marylou Tyler's Ask Me Anything answers questions on selling SAAS to enterprise. She advises to start top then work your way down if you do not know which roles do what in the company. If you want to find and build a business case to eventually present to the decision-maker, Marylou advises to go to direct influencers and indirect influencers and map around there first. If you feel like the decision is stalling, it is likely that middle management are holding you back.