#315. Viveka Von Rosen- Content Strategy To Drive Sales

Summary: Welcome to another episode of the Sales Secrets Podcast. In today’s Entrepreneur Secrets, Viveka Von Rosen focuses on the buyer's journey. Sales professionals need to create their own content or ask for content for each level, awareness, consideration, purchase, and everything in between. The content has to attract the buyer. When the marketing and sales personas are different, companies cannot expect to reap positive results. In fact, 92% of buyers make the purchase because of the content that is consumed from the winning vendor. Content does not need to be created. It can be curated but it has to be shared where the buyers are located. This content must address pain points and show buyers how you solve it.