This week Al and Russ Krajec discuss patents, patent insurance, and the patent process

Summary: Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. Abstract Hosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts. This week on Making Data Simple, we have Russ Krajec. Russ is a “recovering patent attorney” and believes IP can be used as a financial instrument.  He’s the author of Investing in Patents and one of IAM’s Top 300 Patent Strategists.  Russ is CEO of BlueIron, he finances the cost of patent portfolios, insures IP portfolios for enforcement and defense, and provides loans using IP as collateral. Show Notes 1:28 – Russ’s intro 4:51 – How is your business monetized? 6:17 - Shark Tank chat 11:30 – What does BlueIron provide? 14:31 – What data do you use to say ‘this is the next big thing’ 23:24 – How many clients do you work with? 25:50 – Common myths 33:09 – Number one mistake? 39:41 – How do you choose a patent attorney? BlueIron russ.krajec@blueironip.com Russ Krajec - LinkedIn Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.