How to understand customer engagement | Customer Basics with Salesforce’s Tiffani Bova | E1301
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Summary: Startup Basics is BACK! This series focuses on one of the most important aspects of any successful startup: the customer. On episode two, Salesforce's Tiffani Bova joins to break down all things customer engagement: defining it, authenticity, blending automation with a human touch, social media strategies and more!