{EPISODE 3 Mogul Chix Radio} Brand Awareness & Customer Loyalty with Pop Up Shops

Summary: Although the internet is a vital component for many companies to compete and succeed in the global economy, there's something to be said for having a bricks and mortar to give you face to face interaction with your customer. Pop up shops, while not a new concept, has seen a resurgence for a variety of businesses. A smart business, branding and marketing move, small businesses are taking adavantage of this strategy to build momentum for their companies. Today my guest, Melissa Gonzalez who is the founder of The Lionesque Group and author of "The Pop-Up Paradigm" will discuss ways to leverage pop ups and key tips to make them successful.