79: How Scaling Shopify Brands Cohesively Tie All Their Applications Together To Build Brand DNA
Summary: <p>My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints.</p><h2>What You Will Learn Today</h2><ul> <li>What is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands?</li> <li>How to get channel visibility in a multi-channel world when most brands have disparate integrations.</li> <li>How to make sure integration isn't an afterthought.</li> <li>Why brands should create a proper strategy of what is to be accomplished, what goes into it, and what are the business implications and outcomes.</li> <li>What is the Gartner Hype Cycle?</li> <li>How your brand DNA intersects with your technology, directly impacts the way the brand operates.</li> </ul><h2>Links And Resources Mentioned In This Episode</h2><ul> <li><a href="https://ecommercefastlane.com/vlomni" rel="noopener noreferrer" target="_blank">VL OMNI</a></li> <li><a href="https://vlomni.com/vl-blog" rel="noopener noreferrer" target="_blank">VL OMNI Blog</a></li> <li><a href="https://vlomni.com/resources" rel="noopener noreferrer" target="_blank">VL OMNI Resources</a></li> <li><a href="https://ecommercefastlane.com/headless-commerce-is-flexible-commerce" rel="noopener noreferrer" target="_blank">Headless Commerce</a></li> <li><a href="https://www.shopify.com/plus/guides/headless-commerce-guide" rel="noopener noreferrer" target="_blank">Headless Commerce Guide</a></li> <li><a href="https://www.gartner.com/en/research/methodologies/gartner-hype-cycle" rel="noopener noreferrer" target="_blank">Gartner Hype Cycle</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show in iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our audience and I read each and every one personally!</p><h2>New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!</h2><p>Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>, or <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a> and don’t miss a single episode!</p><h2>Proudly Sponsored By Justuno</h2><p><a href="https://www.justuno.com/ecommerce-conversion-rate-analyzer/?utm_campaign=Ecommerce%20Fastlane%20Podcast%20Sponsorship%20-%20JAN2020&utm_source=ecommerce%20fastlane&utm_medium=podcast" rel="noopener noreferrer" target="_blank">Justuno</a> is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how <a href="https://www.justuno.com/ecommerce-conversion-rate-analyzer/?utm_campaign=Ecommerce%20Fastlane%20Podcast%20Sponsorship%20-%20JAN2020&utm_source=ecommerce%20fastlane&utm_medium=podcast" rel="noopener noreferrer" target="_blank">Justuno</a> integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. </p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
