101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science
Summary: <p>My guest in today’s episode is Jake Cohen, the Head of Product Marketing for <a href="https://ecommercefastlane.com/klaviyo" rel="noopener noreferrer" target="_blank">Klaviyo</a>. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day 1 and scale with them as they grow.</p><h2>What You Will Learn Today</h2><ul> <li>Why now is an epic time to be an ecommerce entrepreneur</li> <li>What Shopify brands should be doing now to future-proof scalable growth</li> <li>How data science is playing a role for successful Shopify brands</li> <li>How to communicate more personally and stand out from the competition</li> </ul><h2>Links And Resources Mentioned In This Episode</h2><ul> <li> <a href="https://ecommercefastlane.com/klaviyo" rel="noopener noreferrer" target="_blank">Klaviyo</a> - Free-forever plan available!</li> <li><a href="https://www.klaviyo.com/marketing-resources/ecommerce-benchmarks" rel="noopener noreferrer" target="_blank">Klaviyo Ecommerce Industry Benchmark Report</a></li> <li><a href="https://apps.shopify.com/collections/plus-certified-apps" rel="noopener noreferrer" target="_blank">Shopify Plus Certified Apps</a></li> <li><a href="https://www.klaviyo.com/covid-19-daily-ecommerce-insights" rel="noopener noreferrer" target="_blank">Covid-19 Insights</a></li> <li><a href="https://www.klaviyo.com/marketing-resources/marketing-strategies-for-coronavirus" rel="noopener noreferrer" target="_blank">Covid-19 Marketing Strategies</a></li> </ul><h2>Thank You For Listening</h2><p>I truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show in iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our audience and I read each and every one personally!</p><h2>New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!</h2><p>Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>, or <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a> and don’t miss a single episode!</p><h2><a href="https://ecommercefastlane.com/rewind" rel="noopener noreferrer" target="_blank">REWIND : EPISODE SPONSOR</a></h2><h2>Automated Backups. Painless Recovery.</h2><p>Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.</p><p>Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.</p><p>So what do you do? You use Rewind to protect your Shopify store with automated backups.</p><p>Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.</p><p>The <a href="https://ecommercefastlane.com/rewind" rel="noopener noreferrer" target="_blank">Rewind App</a> is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.</p><p>Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.</p><p>Protect your business and get peace of mind with <a href="https://ecommercefastlane.com/rewind" rel="noopener noreferrer" target="_blank">Rewind Backups</a>. </p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
