132: Engage And Convert Your Customers Attention In A Competitive Market Through Media Buying And Creative Automation
Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>Today I’d like to welcome Corinne Demandis, the Vice President US, East at <a href="https://ecommercefastlane.com/smartly" rel="noopener noreferrer" target="_blank">Smartly.io</a>, the leading social media advertising automation platform. Since 2013, <a href="https://ecommercefastlane.com/smartly" rel="noopener noreferrer" target="_blank">Smartly.io</a> has become one of the largest Facebook Marketing Providers (FMP) helping advertisers from all verticals to streamline and optimize their social advertising. Currently, Smartly sees over $2.5 billion in ad spend flowing through its platform.</p><h2>What You Will Learn Today</h2><ul> <li>Automating every step of social advertising to unlock greater performance and creativity.</li> <li>Using data to inform your creative direction and campaign strategy.</li> <li>Gaining a share of wallet with conversions happening directly in the apps like Facebook, Instagram, and Pinterest.</li> <li>Getting the best results from ads specifically created for the stories format and utilize user-generated content. </li> <li>Cutting through the noise and competition to reach new customers through relevant and personalized creative.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://ecommercefastlane.com/smartly" rel="noopener noreferrer" target="_blank">Smartly.io</a></li> <li><a href="https://www.smartly.io/case" rel="noopener noreferrer" target="_blank">Smartly Case Studies & Success Stories</a></li> <li><a href="https://www.sofasummit.io/2021-on-demand" rel="noopener noreferrer" target="_blank">Sofa Summit Recorded Sessions</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank">LIMESPOT</a> </h2><h4> <em>Today’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify</em>.</h4><p><a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank">LimeSpot</a> is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide. Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. </p><p>LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis. The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. </p><p><a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank"><strong>INSTALL LIMESPOT TODAY</strong></a>: The Personalization Engine that Understands Your Products AND Your Customers.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
