Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>In today’s episode, my guest is Kyle Wong the Co-Founder and CEO of Pixlee TurnTo. They are a UGC, Reviews, and Influencer Marketing Platform that helps Shopify brands scale word of mouth marketing.</p><p>Pixlee’s platform curates customer-generated content in real-time, manages permission rights, and easily integrates the content directly into multi-channel browsing and shopping experiences including e-commerce, social media, ads, email marketing, blogs, and influencer marketing. Pixlee powers the UGC for notable Shopify brands including <a href="https://www.morphe.com" rel="noopener noreferrer" target="_blank">Morphe Brushes</a>, <a href="https://www.cotopaxi.com" rel="noopener noreferrer" target="_blank">Cotopaxi</a>, <a href="https://www.thesill.com" rel="noopener noreferrer" target="_blank">The Sill</a>, and <a href="https://www.aloyoga.com" rel="noopener noreferrer" target="_blank">Alo Yoga</a>.</p><h2>What You Will Learn Today</h2><ul> <li>The <a href="https://www.pixlee.com/blog/pixlee-and-turnto-merge-to-become-the-leader-in-customer-powered-commerce" rel="noopener noreferrer" target="_blank">merger</a> of Pixlee and TurnTo and their new combined superpowers.</li> <li>Building community through word-of-mouth marketing accelerates customer lifetime value.</li> <li>Three important factors to consider when collecting and using user-generated content (UGC).</li> <li>Learn how to amplify your influencer strategy and use this content across all marketing channels.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://www.pixlee.com" rel="noopener noreferrer" target="_blank">Pixlee</a></li> <li><a href="https://ecommercefastlane.com/pixlee" rel="noopener noreferrer" target="_blank">Pixlee - 14-Day Free Trial</a></li> <li><a href="https://www.pixlee.com/case-studies" rel="noopener noreferrer" target="_blank">How Top Brands Succeed With Pixlee</a></li> <li><a href="https://www.turntonetworks.com" rel="noopener noreferrer" target="_blank">TurnTo</a></li> <li><a href="https://www.morphe.com/" rel="noopener noreferrer" target="_blank">Morphe</a></li> <li><a href="https://www.cotopaxi.com" rel="noopener noreferrer" target="_blank">Cotopaxi</a></li> <li><a href="https://www.aloyoga.com/" rel="noopener noreferrer" target="_blank">Alo Yoga</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank">LIMESPOT</a> </h2><h4> <em>Today’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify</em>.</h4><p><a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank">LimeSpot</a> is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide. Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. </p><p>LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis. The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. </p><p><a href="https://www.limespot.com/ecommercefastlane?utm_source=fastlane&utm_mediium=website&utm_campaign%20=shownotes" rel="noopener noreferrer" target="_blank"><strong>INSTALL LIMESPOT TODAY</strong></a>: The Personalization Engine that Understands Your Products AND Your Customers.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
