Summary: <p>Today’s episode is brought to you by <a href="https://www.hiconversion.com/recommend" rel="noopener noreferrer" target="_blank">HiConversion Recommend</a>. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.</p><h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>In today’s episode, my guest is Henry Prevette the Director of Partnerships at <a href="https://impact.com/" rel="noopener noreferrer" target="_blank">Impact</a>. They are a platform and ecosystem that helps merchants acquire new customers through affiliates and influencer partnerships.</p><p>They’ve traditionally powered affiliate and influencer programs for some of the largest ecommerce companies in the world. They are now delivering that same enterprise technology to Shopify and Shopify Plus merchants.</p><p>They recently became a Shopify Plus Partner in the Affiliate and Influencer category. Their goal is to drive new customer acquisition for brands, through partnerships.</p><h2>What You Will Learn Today</h2><ul> <li>Why partnerships are a more authentic way to reach a target audience.</li> <li>The similarity and differences between partners, partnerships, affiliates, and influencers.</li> <li>The impact that affiliate and influencer partnerships are having on e-commerce today.</li> <li>How partnerships have emerged as the third and fastest-growing revenue channel for Shopify brands.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://impact.com/" rel="noopener noreferrer" target="_blank">Impact</a></li> <li><a href="https://apps.shopify.com/impact-1" rel="noopener noreferrer" target="_blank">Impact Shopify App</a></li> <li> <a href="https://ecommercefastlane.com/impact" rel="noopener noreferrer" target="_blank">Demo the Impact Partnership Cloud + 20% Off With Annual Plan</a> - Thanks Henry!</li> <li><a href="https://ivoryella.com" rel="noopener noreferrer" target="_blank">Ivory Ella</a></li> <li><a href="https://vincerocollective.com/" rel="noopener noreferrer" target="_blank">Vincero</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://www.hiconversion.com/recommend/" rel="noopener noreferrer" target="_blank">HiConversion Recommend</a> </h2><p><strong><em>Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. </em></strong></p><p>With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.</p><p>Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your <a href="https://www.hiconversion.com/recommend-7-day-challenge/" rel="noopener noreferrer" target="_blank">7-Day Product Recommendation Challenge for Shopify</a>.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
