#149-Optimizing Paid Ads for Growth with Rishi Malhotra

Summary: <p>If you are like me, the world of online marketing and paid ads is just head-spinning.  Join me and my pal Rishi to talk about how to get started with a paid ad strategy, how to use your (FREE) Google ads grant and what paid ads are for.  If you have found your prospect pipeline and email list a little dry, then paid ads might be a strategy for you.  In this interview, we talk about WHY paid ads, how to best use them and what metrics we can track to know if our time and money are being put to good use.  We also dispel some misconceptions about paid ads (no, you probably won't get donations rolling in the door).  This is a really helpful primer for those who are new to paid ads.</p> <p><br></p> <p>For more about Rishi, check out: https://risingroaddigital.com/about</p> --- Support this podcast: <a href="https://anchor.fm/nonprofitlowdown/support" rel="payment">https://anchor.fm/nonprofitlowdown/support</a>