Summary: S04E29: Don't Blend in with the Background with VIP guest Paige Arnof-Fenn Paige Arnof-Fenn is the founder & CEO of global marketing and digital branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non-profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards and is a popular speaker and columnist who has written for Entrepreneur and Forbes. Listen to this powerful Secrets to Win Big episode with Paige Arnof-Fenn in which she and Arjun take a deep dive into what it takes to properly and purposefully understand a brand and it’s customers. Here is what to expect on this week’s show: Common areas every brand needs to address when they work with Paige. Lessons about competition from Paige’s time with Coca-Cola. How to understand market research. Lessons from focus groups. Pieces of advice for start-ups and non-profits. Paige’s advice on using social media. Links Mentioned: http://mavensandmoguls.com/ Connect with Paige: LinkedIn: https://www.linkedin.com/in/paigearnoffenn/
