#186. SDR Secrets - What's In It For Me? Unlock Your Prospect's Motivation
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Summary: In this episode of the Sales Secrets podcast, Brandon Bornancin delves into a strategy to maximize your sales called WIIFM. This stands for “What’s In It For Me?”
Summary: In this episode of the Sales Secrets podcast, Brandon Bornancin delves into a strategy to maximize your sales called WIIFM. This stands for “What’s In It For Me?”