#153. Lance Tyson - Get Serious About Rapport

Summary: Lance Tyson believes sales is a high-stakes team sport. As Founder and CEO of Tyson Group, a Selling Power Top Sales Training Company–and with more than 30-years focused on the sales training of America’s professional sports teams–my mission is to coach sales leaders in every industry to run and win the complex sale. Lance’s passion is developing sales professionals so that they can take their organizations and careers to the next level. Using an innovative approach to team development–Assess, Design, Train, Coach – He develops a tailored playbook that aligns talent, marketplace, and management to create a training process that delivers long-term, impressive results. Developing entire sales forces and advising on the installation of sales methodology for premier organizations nationwide is what Lance focused his firm on and that wins them industry recognition year after year. As the trusted advisor to executive management teams, he had the privilege to consult on negotiation strategies on multi-billion-dollar naming rights and sponsorship deals for the nation’s biggest sports stadiums. Lance is currently a managing partner of Tyson Eppley Management in Columbus, Ohio. Previously, he was the CEO and Senior Vice President of Sales of Dale Carnegie Training in Ohio and Indiana. Specialties: Negotiation, leadership development, strategy development, and implementation, sales training, and coaching. Best-selling author, educator, husband, and father of 3 incredible sons.