![TED Talks Daily (SD video) show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/026/759/small/tedtalks-video.png)
Summary: Why do we trust some companies and not others? Using real-world examples, digital trust advisor Marcos Aguiar decodes this make-or-break quality -- and offers seven tools to help leaders design a foundation of trust into their business ecosystems in order to achieve long-term success.