Summary: 80% of the U.S. population is using email at least once a month, so for marketers looking to acquire new customers, this channel has the potential to be one of the most successful – if you’re taking a smart and considered approach. On this month's episode of The Marketing Insider: A Claritas Podcast, Claritas’ VP of New Business Development, David McPhillips joins host Monique Ruiz to share tips on executing successful acquisition email campaigns. From how they differ from CRM campaigns to the success metrics you can expect to see in return and more, by the end of this episode you’ll feel more confident in your acquisition email campaign approach and know what to look for if you choose a partner to help execute on your behalf. Read the report: Ten Tips for Acquisition Email Success: https://claritas.com/resources/ten-tips-for-acquisition-email-success/ Read the blog: Incorporating Email Into Your 2021 Marketing Plan: https://claritas.com/attention-financial-marketers-heres-why-you-should-consider-incorporating-email-into-your-2021-marketing-plan-and-10-questions-you-should-ask-before-you-do/ Listen to the Real Ways to Really Increase Your ROI episode: https://open.spotify.com/episode/4q2Q4w9RqJcm8F9ietqKex Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
