Who Else Is Selling Your Customer?

Summary: https://www.youtube.com/watch?v=rHpjiPTzE1w Do you know who your idea customer is? Thoughts on knowing your customers interests to help with communication and connection in sales. Transcription Who else is selling your customer? Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. This is an interesting question, because there's so much that leads up to getting somebody in your world, to having a chance to touch them via advertising or marketing, being able to just get that initial connection. And then beyond that, having the ability to bring them in as a customer, as a client, as a patient, as a whatever, whatever you're trying to do. If you're looking to bring in new customers, then you got to know the entire thought process that goes into them becoming a customer, and one of the biggest pieces is for them to wrap their mind around what you're offering. How simple is it for them to understand? Where do they have to go from the absolute dumbest you can be about the subject that you're trying to get them to learn more about. I don't care if you're selling dog food or whatever, how ignorant do they have to be? You take them from that spot, all the way to where they need to be in order to purchase and all the things that they need to know throughout that process. And you got to think, who is helping you in that process? Are there other people, are there other brands, are there other influencers out there? That just them educating the public helps them to get closer to purchasing from you, you got to consider this because there's a whole lot of helpers out there, that you're not paying that your current customers might be able to tell you, you know, I saw you months ago, but it's because I heard the dog whisperer say this, about having this in dog food that I realized I needed to purchase from you something to that extent, there are influencers out there, online, offline, everywhere. There are people, somewhere, there are companies somewhere that are promoting an idea that could lead a person and maybe accident. I mean, of course it's accidental in most cases, but they by be promoting an idea that is encouraging people to lead, they're leading them to you in some cases, they may be doing they may be trying to encourage the opposite. But because they do such a bad job at it, they're pushing customers your way, you've got to know who these people are. And you got to start encouraging people to listen to them, or to pay attention to them or to watch them or to notice them to notice what they're saying, to notice what there might be an influencer or a person promoting another product or another service out there. That's the complete opposite of you, focus on them. Show them, put them out there, say hey, if you're for that, you're not my customer. You don't show the difference show the absolute difference between you and them. If you could do that, you're doing a lot. So one of the things I'll give you an example. I'm a I'm a business strategist, so what I do is I work with business owners and executives that are looking to really obtain great goals in their business, they're looking to double and triple their business in a certain period of time. They're wondering what is the shortest shortest distance to get there and how do they plan for that? And how do they try to overcome all the issues that keep them from getting there? What I'll do in that case is, a lot of times I will tell people to go download my book,

Who Else Is Selling Your Customer?

Directory

Click for all Categories