Summary: <br> How to reach out to Dmitry:<br> <a href="https://www.linkedin.com/in/dmitrydragilev/" target="_blank" rel="noopener noreferrer"> </a> <a href="https://twitter.com/dragilev" target="_blank" rel="noopener noreferrer"> </a> <a href="https://justreachout.io/" target="_blank" rel="noopener noreferrer"></a><br> The PR strategy that grew a startup from 0 to 40 Million pageviews.<br> PR and SEO expert, Dmitry Dragilev, shared his strategies that led to those pageviews, two acquisitions, $150,000 in blog revenue, and more on <a href="https://dev01.sureoak.com/podcasts/" target="_blank" rel="noopener noreferrer">this week’s podcast</a>.<br> With all these impressive numbers, Dmitry still offers practical <a href="https://dev01.sureoak.com/seo-pr/" target="_blank" rel="noopener noreferrer">SEO and PR tactics</a> that you can start today.<br> Look Long-Term<br> Working with startups and small businesses on PR and SEO, Dmitry discovered a common trend:<br> People want results. Right. Now.<br> However, you need to think long-term as you do your short-term marketing.<br> Dmitry asks: “How can I do something that in a month from now will keep giving me traffic? In 2 months from now?” It’s a rinse and repeat practice, not a one-off.<br> “We use a combination of PR and SEO together where we create content that essentially would take a portion of someone else’s audience and move it back into our little corner of the internet.”<br> 4 Steps to Create Content for Growth<br> How are you going to bring people to your corner of the internet? And keep ‘em coming?<br> Content.<br> It’s all about strategically creating content that’s driving traffic. PR and SEO working together propels good content. But it’s gotta be good.<br> Dmitry has four distinct steps to <a href="https://dev01.sureoak.com/comprehensive-content-guide/" target="_blank" rel="noopener noreferrer">create content for SEO Growth</a>:<br> <br> * Find the keyword search on Google that has the right user intent for buyer behavior on your site.<br> * Look at the content that is currently ranking on that keyword. Ask:<br> a. Can you do it justice? Or do it better?<br> b. <a href="https://dev01.sureoak.com/seo-tools/domain-authority-checker" target="_blank" rel="noopener noreferrer">Is your site’s domain authority similar</a>? If yes, you can outrank them.<br> * Create superior content.<br> * Once published, use PR. <a href="https://dev01.sureoak.com/guest-posting-service/" target="_blank" rel="noopener noreferrer">Guest post on other publications</a> (ensuring a correct link!), plus organic social strategies.<br> <br> Do PR Like a Human<br> After publishing 1,400+ articles and having two companies acquired, Dmitry knows a thing or two about PR.<br> His key question: “How can I connect with [journalists] on a genuine level and build a relationship with them?”<br> PR is not just getting a list of contacts and sending a ton of emails.<br> Each email should be written as if you would talk to the journalist in person. It should not be a quick line about the journalist’s writing followed by four paragraphs about your startup. “Start talking to them as if you actually wanted to become friends.”<br> 4 Strategies to Build Relationships with Journalists<br> Dmitry offered a sneak peek into his upcoming talk on PR best practices.<br> 1. Respond to their request<br> Lots of journalists, influencers and bloggers already want to talk to you. Specifically, they want to speak to an expert in your field.<br> You can use Dmitry’s <a href="https://justreachout.io" target="_blank" rel="noopener noreferrer">Just Reach Out</a> SEO PR service or sites like <a href="https://www.helpareporter.com/" target="_blank" rel="noopener noreferrer">HelpAReporter.com</a>, <a href="https://www.prnewswire.com/profnet/" target="_blank" rel="noopener noreferrer">ProfNet</a>, <a href="http://www.radioguestlist.com/" target="_blank" rel="noopener noreferrer">...</a>
