Summary: <br> How to reach out to Patrick Reinhart:<br> <a href="https://www.linkedin.com/in/patrickreinhart/" target="_blank" rel="noopener noreferrer"> </a> <a href="https://twitter.com/askreinhart?lang=en" target="_blank" rel="noopener noreferrer"> </a> <a href="https://www.conductor.com/" target="_blank" rel="noopener noreferrer"></a><br> The way your customers experience the internet is changing.<br> That means your website has to change too.<br> Patrick Reinhart from <a href="https://www.conductor.com">Conductor</a> sat down with Tom Casano to explain how the availability of internet is changing how customers interact with it. He coined the term ‘experience-centric internet’ to mark this shift.<br> On the podcast, Pat digs into his 12 years of SEO experience, his top 3 ways to improve customer site experience, how to meet customer needs, and how to find the best educational content for your customers.<br> WHAT IS EXPERIENCE-CENTRIC INTERNET?<br> The internet is no longer only accessed on your desktop computer. People are accessing the internet through their mobile phones, <a href="https://dev01.sureoak.com/services/voice-search-marketing/" target="_blank" rel="noopener noreferrer">voice search</a> devices (like Echo), even their refrigerators. The way people are engaging with the web is changing.<br> Therefore, the way they experience the internet is changing. People don’t want the internet to just provide answers, it should solve their problems.<br> The customer engagement is becoming more holistic. Patrick Reinhart explains that people no longer want to just buy a pair of sunglasses, they want the sunglasses to make their lives better. <a href="https://dev01.sureoak.com/digital-marketing-strategies/">Your website experience</a> has to be part of that solution. Put the customer first.<br> TOP 3 WAYS TO IMPROVE SITE EXPERIENCE<br> Exceptional user experience is crucial in the experience-centric internet. Pat shared XX key ways to improve your onsite experience:<br> 1. Accelerated Mobile Pages<br> This <a href="https://www.ampproject.org/" target="_blank" rel="noopener noreferrer">open source project</a> increases page speed. Over 24 million domains are using it to improve their site experience.<br> 2. Mobile-friendly focus<br> Google will soon be launching its mobile-first initiative. If your site isn’t mobile ready, it will be left behind. Responsive or adapted design are no longer an option.<br> 3. Live Chat<br> Customers do not want to make a phone call or wait for an email reply. Instantaneous responses becoming an expected part of onsite experience. Whether that’s a serviced live chat or a <a href="https://dev01.sureoak.com/voice-search-seo/">chatbot</a>, your site should offer instant customer service.<br> RESULT OF CUSTOMER-FOCUSED EXPERIENCE<br> Today, people want to transact with a brand that they trust. This trust can be built through site experience.<br> Patrick Reinhart shared Conductor’s research that 83% of people who read a piece of educational content trusted that brand. When prompted, they indicated they were more likely to purchase from that brand because they had a good experience from that educational content.<br> Content can be educational on the product, the field or targeted to the specific customer’s needs. The result is increased brand loyalty and future revenue.<br> Unsure of where to find content?<br> Pat advises you to look no further than your customer service department.<br> Mine the most common questions received by customer service for content ideas. The easiest and most effective educational content is to simply answer their questions with content.<br> KEY INSIGHTS<br> <br> * Customers are demanding better experience from their time on the internet.<br> * Three key ways to improve experience are improved speed, mobile-focus and live-chat.<br> * To best meet customer needs, focus on being the solution to their problem.<br> <br>
