Summary: Derek Gaskins, Chief Marketing Officer at Yesway, is an experienced Brand Developer, Chief Marketer, Merchant, and Innovator that has launched numerous Packaged Goods, CRM and Retail Brands & Store Formats. Anytime Derek visits any store from any company he has worked in the past, he still feels ownership and pride, just like he still works there. It’s a moment of lifetime pride for him. In this episode, Derek shares that focusing on simplicity is the driver for market growth. He elaborates that it is important to focus on fewer things that deliver a much larger impact. He says, ultimate simplicity comes when you can tell your grandma in 15 words or less what you do. Listen to Derek to learn how to feel lifetime pride in what you do. Secrets to Win Big with Arjun Sen brings you leaders from around the world and all walks of life.
