#4 Mike Hook : Go-To-Market sales strategy and tactics to execute to hit the number

Summary: In this episode, Mike talks about his Go-To-Market sales strategy and tactics to execute his plan. This conversation covers recruiting to the sales process. Mike Hook is the head of sales at ChildcareCRM; he shares how he approaches Go-To-Market strategy and then details how to accomplish it. We dig into the bottoms-up model, recruiting, coaching reps, and so much more. As a 2020 LinkedIn Sales Star, you will see why he provides so much value on the platform.