Ep. 154: Why Your Nonprofit Should Start a Podcast & How to Monetize One with Larry Roberts

Summary: I actually get this question a lot. Why should I start a podcast?  And later after explaining it the following two questions: How do I start one? Can I earn revenue with a podcast? In this week's podcast, I speak to podcast expert Larry Roberts, podcast host of Readily Random and the 1 Big Win. Larry is quickly becoming one of the top coveted podcast consultants in the United States.  What we discuss in this episode: Why Your Nonprofit or Freelance Biz Must Start a Podcast ✔️ Your podcast is a platform ✔️ A foundation of your voice  ✔️ To launch speaking opportunities and products ✔️ You become a go-to in your nonprofit industry ✔️ Creates credibility ✔️ Brings people into your world ✔️ Share stories of beneficiaries ✔️ Connect with funders and donors in an intimate way ✔️ A place to create relationships with people you would never have the chance to meet How to Monetize a Podcast ✔️ Be your own sponsor ✔️ Insert your own commercial ✔️ Ask for donations (like a telethon) ✔️ Understand you won't monetize it right away ✔️ Use the podcast to launch a campaign ✔️ Use it to launch digital and physical services The Big Leap: Behind the Scenes of Larry Transitioning into Full-Time Podcasting after 21 Years in a Job ✔️ Why your gut is important to listen to ✔️ Make sure you test the market before you jump ✔️ When your J-O-B is no longer fun (red flags) ✔️ Why it took Larry 5 years to leap ✔️ Jump ship, let it go or make it a hobby ✔️ Why online course creation is on his list ✔️ Why multiple streams of revenue are vital for podcasters  ✔️ Why he's transitioning during the pandemic