Business Idea Validation - Episode 6




Create Your Perfect Business show

Summary: <p> Business idea validation is a useful method to help you answer the question</p> <p><strong>Does this business idea have any hope of taking off?</strong></p> <p>A very sensible question to ask at the beginning of your business planning and it will probably save you a lot of time and money and frustration in the long run.</p> <p><em>So here is a really simple formula d to use and you can apply it to any industry.</em></p> <p>Take a piece of paper or however, you want to document your answers and divide it into 4 sections</p> <p>You take your idea and apply the business idea validation formula to it.</p> <p>So let me explain what I mean.</p> <p>Say your idea is to start a<strong> baby clothes business?</strong></p> <p>Before you even have<em> registered a domain name,</em> or bought <em>business cards</em> and absolutely before you purchase any <em>stock</em> you go through the validation formula very quickly.</p> <p>I would use them in the following order but, you could evaluate in any order you choose as long as you cover all 4 sections.</p> <p>You are checking to see if your idea has a place in the world, with your stamp on it.</p> <p>And if you have the right business for the right people it makes the marketing stage effortless later on.</p> <p><strong>So Step 1 is looking to your particular network</strong></p> <p>Ask your network of friends and people you think appropriate to share your idea with if they think you have a good idea about starting a baby clothes business.</p> <p>If you are a parent, for example, you can ask other parents you know for their opinion to get a ballpark idea.</p> <p>Aside from the ones, who secretly are jealous or don't want you to do well you could glean a mine of information about baby clothes such as what is missing in the market, what they love about clothes, what they don't love, what their gripes are about quality, price, accessibility to the market, any number of things really.</p> <p>The feedback you get here could actually make your change your mind, develop your idea entirely differently or just tweak it a bit further.</p> <p>Your networks have all had hands-on experience of babies which is why you are asking them so their feedback is totally invaluable.</p> <p>Don't be shy about asking, you need this type of information and level of user input to move forward towards a successful venture.</p> <p><em>And don't discount people who you think will be</em><em><strong> </strong></em><em><strong>"negative"</strong></em><em> because they may just have the information you hadn't given any consideration to and it could be the difference between doing well, and not. You don’t want to be blindsided by something that is really obvious to others at this crucial early stage.</em></p> <p><strong>You then move on to Step 2 and to validate your idea offline</strong></p> <p>Business idea validation offline means you ask real people <strong>BUT</strong> outside of your network.</p> <p>This group is made up of real people, who might use your product or service, so you could survey people as an example outside the school gate, hold a mini focus group of some kind, and find other non-competing baby businesses to chat with and maybe collaborate and so on…</p> <p>Go to the places you will find your potential buyers and just simply ask them what you would like to know...</p> <p><a href="https://www.createyourperfectbusiness.co.uk/business-idea-validation.html">Read more on my website</a></p> --- Send in a voice message: https://anchor.fm/createyourperfectbusiness/message