Summary: Many sales professionals claim that they never use scripts and never would. Many take issue with the entire idea of scripting, saying that scripts are "phony," "don't work," "make you sound like a telemarketer," or that "every call is different so it's impossible to use a script." The reality is that all sales people use scripts. Join Wendy Weiss, The Queen of Cold Calling in this Cold Calling Tips Podcast where you will learn why, All Sales People Use Scripts.
