Summary: Sometimes it is truly impossible to reach a prospect by telephone cold calling - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live cold call, sometimes instead of a cold call you simply have to send a cold call email. If you do so, however, be careful. Don't let this happen to you. In this Cold Calling Tips Podcast, Wendy Weiss, The Queen of Cold Calling™, discusses What Not to Do on a Cold Call Email.
