Why You Need to Integrate Marketing with Your Overall Strategy - Interview w/ JP Clement Ep#80

Summary: JP Clement is the CEO of boomtime, a word of mouth marketing agency that believes great marketing is all about data. JP was born in France and went to grad school on the American east coast before starting his journey in marketing. Along the way, he's gained experience in every area of marketing, having started in packed goods before moving to direct marketing, and eventually digital, where he's stayed ever since. On this episode of the Strategy & Leadership Podcast, JP brings his vast range of marketing experience with him to discuss the importance of integration, the consequences of silos, advice for marketers trying to elevate their game, and what he's excited about in the marketing world. Here's a break down of the episode: - On integrating marketing into every function of your business - The consequences of siloed business functions - Importance of the vision & mission - What he's looking forward to - Advice for marketers trying to elevate their game - & more Get our FREE Strategic Planning Workbook template here: https://www.smestrategy.net/strategic-planning-process-template-workbook Enroll in our strategic planning course to learn our process for creating a strategic plan successfully (without hiring anyone): https://www.smestrategy.net/strategic-planning-steps-course Are you looking for someone to facilitate your strategic planning process? Book a complimentary consultation to learn more about our approach: https://www.smestrategy.net/contact Want a software to track & monitor your strategic plan? Get a free trial for Cascade Strategy: https://go.executestrategy.net/trial?fpr=smestrategy // WEBSITE & RESOURCES: Website ► https://www.smestrategy.net/ Blog ► https://www.smestrategy.net/blog Strategy & Leadership Podcast ►https://www.smestrategy.net/podcast Alignment Book ► https://www.smestrategy.net/alignment-book Contact ►https://www.smestrategy.net/contact // FOLLOW US ON SOCIAL MEDIA: Facebook ► https://www.facebook.com/Smestrategy/ LinkedIn ► https://www.linkedin.com/company/2866558 Instagram ► https://www.instagram.com/anthonyctaylor/ Twitter ►https://twitter.com/smeinsights // ABOUT SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. Based out of Vancouver, BC, we've worked with organizations all over North American and beyond in various industries including nonprofits, universities & government organizations. #StrategicPlanningProcess #StrategyDevelopment