Summary: <p>Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today's guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.</p> <p><a href="https://www.linkedin.com/in/ben-eshel-09993273/">Ben Eshel</a> is the Director of Marketing at <a href="http://www.glidingdeer.com">Gliding Deer</a>.</p> <h2><strong>Show Mentions</strong></h2> <p>- Fav app: No Humanity:(<a href="https://apps.apple.com/us/app/no-humanity-the-hardest-game/id961835849" rel="noopener noreferrer" target="_blank">iTunes</a> | <a href="https://play.google.com/store/apps/details?id=com.sweatychair.lastofhumanity&hl=en" rel="noopener noreferrer" target="_blank">Google Play</a>)</p> <p><strong>SPONSORS</strong></p> <p><a href="https://www.socialpeta.com/?utm_source=AppMasters&utm_medium=podcast">SocialPeta</a> is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.</p> <p>Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at <a href="https://checkaso.io/?utm_source=appmasters&utm_medium=podcast">checkaso.io</a>.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p>
