Braavo's Mark Loranger How to Fund App Growth The Smart Way




App Marketing by App Masters show

Summary: <p>This week's guest is <a href="https://www.linkedin.com/in/markloranger/%20">Mark Loranger</a>, Co-Founder at <a href="https://www.getbraavo.com/">Braavo</a>. You will discover how different types of funding can be used for different purposes, how to raise money for your apps, and what to consider before funding your app's growth.  </p> <p><strong>Topic Covered:</strong></p> <p>03:49 When to start investing in app growth<br> 05:44 What metrics to focus on before app growth<br> 08:15 What’s the minimum revenue to qualify for Braavo<br> 09:31 Braavo’s two financing products<br> 12:42 Braavo vs bank loan<br> 13:23 What are the most effective app marketing channels for Braavo customers?<br> 29:25 Thoughts on Google Search ads<br> 29:36 Lucky Keno Numbers App Audit<br> 35:42 Should we hire an agency to run paid marketing?<br> 37:35 Hicast App Audit<br> 46:25 English Hero App Audit<br> 56:05 Fitimage App Audit<img src="https://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif" width="1" height="1"></p> <p> ***************  </p> <p>Get your app audited: <a href="http://www.appmasters.com/audit">http://www.appmasters.com/audit</a></p> <p>***************</p> <p>Check out all our latest Virtual Summit Videos here: <a href="https://appmasters.com/summit">https://appmasters.com/summit</a></p> <p>***************</p> <p><strong>SPONSORS</strong></p> <p><a href="https://www.socialpeta.com/?utm_source=AppMasters&amp;utm_medium=podcast">SocialPeta</a> is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.</p> <p>Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at <a href="https://checkaso.io/?utm_source=appmasters&amp;utm_medium=podcast">checkaso.io</a>.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p>